IRDL 2017 and Interview as a research method

Last week I went to the beautiful campus
of Loyola Marymount University for IRDL 2017. I’m glad that this wonderful
research methods training program received funding to continue for another
three years – more academic librarians will benefit from it and gain important
skills to become more competent and confident practitioner researchers. I had
great conversations with the participants this year. They were all working on
interesting projects – e.g. how ARL libraries design their fundraising page on
the library website, how students understand or misunderstand library jargon,
how students’ interpretation of research differs from faculty’s expectation and
observation of their research behavior, just to name a few. I can’t wait to
read more about these great projects in journal publications.

In the past week, I taught during the
day, and worked on other projects at night (yes, it’s a productive week for
me!). Particularly, I took full advantage of LMU library’s subscription to SAGE
Research Methods, and read a number of articles about the research method –
interview. There are different ways to use interview in gathering qualitative
data. Here’s a summary of them from the SAGE Encyclopedia of Qualitative
Research:

  • Convergent
    interviewing – a technique that aims to collect, analyze, and interpret
    people’s experiences, opinions, attitudes, beliefs, and knowledge that converge
    around a set of interviews. It was created primarily to address issues in under-researched
    areas. It permits in-depth interviewing by promoting a cyclical research
    process that requires ongoing analysis as part of the overall strategy. Interviewers
    engage in a constant comparative reflexive process that permits detailed rich
    content and theoretical sampling as researchers seek to continuously test
    emerging interpretations from early interviews in subsequent interviews.
  • Cognitive
    interviewing – it encompasses a variety of approaches for eliciting qualitative
    data on how participants interpret and respond to a wide variety of situations.
    Cognitive interviewing increasingly is used in the evaluation of technology
    interfaces such as websites and tools for informatics. It is used in education
    to understand how students think about content and respond to test items and in
    marketing to understand how to evaluate products better.
  • Conversational
    interviewing – an approach used by research interviewers to generate verbal data
    through talking about specified topics with research participants in an
    informal and conversational way. Interviewers and interviewees rely on
    taken-for-granted assumptions about how everyday talk occurs and how speakers
    make meaning of one another’s utterances. In emphasizing features of mundane conversation,
    conversational interviewers strive to facilitate a research environment in
    which participants feel free to participate in extended discussions of research
    topics in a less hierarchical environment than that convened in structured
    interview settings.
  • Narrative interview
    – an interview that is organized to facilitate the development of a text that can
    be interpreted through narrative analysis. Narrative analysis is guided by a
    theory of narrative, and these theories of narrative vary in the influence of
    the reader, the text, and the intent of the author on interpretation. For this
    reason, the content and structure of a narrative interview will depend both on
    the theory of narrative being used in the analysis and on the research
    question.
  • Interactive interviewing
    –  an interpretive practice for getting
    an in-depth and intimate understanding of people’s experiences with emotionally
    charged and sensitive topics such as childbirth, illness, loss, and eating
    disorders. Emphasizing the communicative and joint sense-making that occurs in
    interviewing, this approach involves the sharing of personal and social
    experiences of both respondents and researchers, who tell (and sometimes write)
    their stories in the context of a developing relationship.
  • The critical
    incident technique (CIT) – originally, it refers to a set of procedures to
    collect direct observations of human behaviors in a way that facilitates their
    use in solving practical problems and developing broad psychological
    principles. Over the years, it has been increasingly applied to studying psychological
    states or experiences, and emphasis has shifted from direct observation by
    experts to retrospective self-report in interviews.
  • Co-constructed
    narratives – this refers to stories jointly constructed by relational partners
    about epiphanies in their lives. This approach offers a way for participants to
    actively construct a version of a relational event that provides insight,
    understanding, and an in-depth and complex reflection on what occurred. As
    such, this mode of doing research provides an alternative to traditional interviewing,
    especially when the topic under consideration is emotionally charged, personal,
    and sensitive.

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