2. Developing a strategic publishing and presentation plan
To me, being strategic about publishing means being prepared in every step of the process.
- Identify the potential publication venue.
As mentioned earlier, it is important to develop a list of key journals in one’s field of research. To consider what journals to include, here are a few ideas discussed in the Webinar titled “SIG III: Getting Published in Reputable International Journals and Other Publications”: which journals do you consider prestigious; which are highly cited in your specialization; where do your senior colleagues present and publish; and what is the journal’s impact factor. Once you narrow down a few choices, for each journal: read the table of contents of the journal where you want to submit – at least a year’s worth (who and what they’re publishing, there may be a special issues); check to see if your key terms are indexed by the journal and check to see where the journal is indexed; and check the background of the editor and the editorial board. When the list is complete, you may choose one journal from it as a target venue for each manuscript you start working on. - Prepare the manuscript.
A research project, especially a complex one, may produce more than one publication. As we complete the project, we need to think about how to carve out the different pieces and turn them into multiple publications. Then, we can set a timeline for writing the manuscripts one by one. Writing is often the most difficult part in the process. It takes time, discipline and persistence. The aforementioned Webinar had a few suggestions on honing one’s writing skills: avoid jargon, define major terms and concepts, use terms consistently, ask trusted colleagues for feedback, consider hiring a proof reader, read about writing, e.g., Virginia Tufte (Artful Sentences), Gopen & Swan (The science of scientific writing), practice writing, keep a journal (or a blog), and take advantage of the writing support provided by one’s institution. - The publication decision.
There are usually four decisions – accept as is, minor revision, major revision, and rejection. The first two are practically good news, so we will just talk about how to deal with the latter two. Major revision can be a mixed bag. Sometimes the editor can decide whether to accept your revision, and sometimes the revised manuscript has to go out for another round of peer review. As for the reviewers’ comments, we may not agree with all of them, or be able to address all of them. When deciding whether to continue with the revision or withdraw the submission, we need to consider how well we can address the reviewers’ comments in the revision, and whether it’s worth the time and effort. If we do decide on revising, we need to document how each point in the reviewers’ comments was addressed – if we couldn’t fully address a particular point, it’s necessary to provide a detailed explanation. Such a document is often required when resubmitting the revised manuscript. If the publication decision is rejection, we can still recycle the manuscript and find another venue to submit it. Handling major revision and rejection can be frustrating – the key is not to take it personally and develop a thick skin for criticism.







